L.A's premier vacant residential building site. At the beginning of MulhollandHwy., and adjacent to the Hollywood Sign.
Leverage the location's unique visibility and hundreds of thousands
of visitors to drive ROI... and be seen.
What will you say... here,
where everyone is watching?
A house built here will capture the existing interest in this hyper-visible residential lot.
In our over-communicated world, we seek ways to rise above the noise.
What would you do here?
We're exploring how to best leverage the unparalleled visibility of this landmark location. A vacant residential lot, directly between the Hollywood Sign and its closest selfie takers.
There are no other homes or structures, and the scene can't be replicated elsewhere. Photographs will only consist of the same 3 elements;
1) the Hollywood Sign itself,
2) its 120K+/yr selfie-takers (2022 est.),
3) and the future aspirational home.
Here, the highly-shared, close-up, photos and videos {on all social media platforms} become more memorable due to their remarkably consistent alignment and perspective with the Hollywood Sign;
It organically becomes the most photographed, seen and remembered, single-family house anywhere.
People are already interested in what happens here.
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — it's where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. Our proximity, vis-a-vis the sign, coupled with nearly perfect photographic perspective and proportion, means photographs taken here are post-card perfect*.
Adjacent to Griffith Park on 3 sides, it's a vacant residential lot only a few hundred feet from California's best known icon. "The lot is an unused stage perfectly located under an aspirational marquee, emotionally-connected to its global audience.
The giant sign was originally an advertisement for a progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot - at the very top of the long-established, subdivided residential tract. It's buildable and ready for its close-up.
Inquiries welcome.
— Steven Alper
