L.A's premier vacant residential building site. At the beginning of MulhollandHwy., and under the Hollywood Sign.
Leverage the location's unique visibility and its hundreds of thousands
of visitors to drive high-ROI activations.
What statement would your brand make here...
where everyone is watching?
A house built here will capture the existing interest in this hyper-visible residential lot.
In our over-communicated world, brands seek ways to rise above the noise.
We're exploring ways to apply the visibility our landmark location inherently generates. The Last House on Mulholland is currently a vacant residential lot - directly between the Hollywood Sign and its closest selfie takers.
There are no other homes or structures, and the scene can't be replicated elsewhere. Photographs will only consist of the same 3 elements;
1) the Hollywood Sign itself,
2) its 120K+/yr selfie-takers (2022 est.),
3) and the future home.
Taken at such close proximity to the Sign, the high-number of remarkably memorable "selfie" pictures & videos are widely displayed on all social media platforms. The Last House on Mulholland the only privately titled, buildable land, where engagement is guaranteed because it is already happening.
The future aspirational home naturally becomes the most photographed, seen and remembered, single-family house anywhere.
Validated earned media interest and engagement also happens here. [*1] and [*2].
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. The site's proximity to the sign, coupled with nearly perfect photographic perspective, proportion and alignment, means photographs taken here are post-card perfect*.
Adjacent to Griffith Park on three sides, it's a vacant residential lot only a few hundred feet from California's best known icon. "The lot is an unused stage perfectly located under an aspirational marquee, emotionally-connected to its global audience."
The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. It's buildable and ready for its close-up.
— Steven Alper