The Last House on Mulholland ™
Build It
Famous Here.

Overview

The Last House on Mulholland is the location for a future branded home in front of the HOLLYWOOD sign.
 
As close as one can get to the iconic sign; the unbuilt residential lot is already an organically-driven, high-traffic selfie destination.

The future single-family house will be photographed, shared and seen, more than any other.

The House becomes the Influencer.

what

L.A's premier vacant residential building site. At the beginning of MulhollandHwy.,
- under the Hollywood Sign.

HOW

Leverage the location's unique visibility and its hundreds of thousands
of visitors .

ASK

What statement would you build
here...
where everyone is watching?

ABOUT
one building site...
seen around the world
Sample Entries - ArchOutLoud Hollywood Competition

Showcase your Brand

Capitalize on the existing interest in this hyper-visible residential lot.

Random Hollywood Sign Selfies taken @ LHOM and Posted on Instagram

Own the scroll

In our over-communicated world, brands seek ways to rise above the noise.

Get Involved

Available for a brand looking capitalize on the inherent visibility of this landmark location. The Last House on Mulholland is currently a vacant residential lot - directly between the Hollywood Sign and its closest selfie takers.

There are no other homes or structures, and the scene can't be replicated elsewhere. Millions of photographs with just the same 3 elements;
           1) the Hollywood Sign itself,
          2) its 150K+/yr selfie-taking visitors (2023est.),
          3) and the future home your brand or studio designs and builds on the lot.

Our unique proximity to the Sign drives organic presence on all social media platforms. The Last House on Mulholland is the only privately titled, buildable land, where the engagement is guaranteed, because it is already happening.

The future aspirational home naturally becomes the most photographed, seen and remembered, single-family house anywhere.

Validated earned media engagement happens here too. [*1] and [*2].

location

PROPERTY DETAILS
SIZE
9,415 Sq.ft.


ELEVATION
1150 ft. above sea level.

ORIENTATION 
South facing.

SOIL TYPE
Level fill over bedrock.

UTILITIES
At street.

PROPERTY TITLE
Clear, Right to Build.

From The principal's Desk

At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. The site's proximity to the sign, coupled with nearly perfect photographic perspective, proportion and alignment, means photographs taken here are post-card perfect*.

Adjacent to Griffith Park on three sides, it's a vacant residential lot only a few hundred feet from California's best known icon. "The lot is an unused stage perfectly located under an aspirational marquee, emotionally-connected to a global audience."

The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. It's buildable and ready for its close-up.

Inquiries welcome.

— Steven Alper