The Last House on Mulholland ™


The Last House on Mulholland  is the L.A.'s premier, privately-held, globally-visible land. Its proximity to the Hollywood Sign provides the best physical connection to the icon.
In front of the L.A. landmark, this vacant lot is already an organically-driven, heavily-trafficked selfie destination.

Anything built here will be photographed, shared and seen; It's a one-of-a-kind stage for a bold, brand-inspired design statement.

Connet Here.


L.A's most visible private lot. At the beginning of MulhollandHwy.,
- under the Hollywood Sign.


Leverage the location's unique visibility and its hundreds of thousands
of visitors .


What statement would you build
where everyone is watching?

A single spot...
seen around the world
Sample Entries - ArchOutLoud Hollywood Competition

Showcase your Brand

Capitalize on the existing interest in this one-of-a-kind residential lot.

Random Hollywood Sign Selfies taken @ LHOM and Posted on Instagram

Own the scroll

In an over-communicated world, rise above the noise.

Why Here?

From the Last House on Mulholland your brand's aspirational design statement can be broadcast around the world...

Millions of photographs, millions of photographers, millions of posts and with just the same 3 elements;1

           1) the Hollywood Sign itself,
          2) its 150K+/yr selfie-taking visitors (2023est.),
          3) and a future brand inspired installation.

The unique proximity to the iconic landmark drives organic presence on all social media platforms. It's the only privately-titled, buildable land where this measurable level of engagement is guaranteed because it already exists. The precise location is between the icon and its closes selfie takers.

A home here, would become the most photographed, seen and remembered, single-family house anywhere.

Validated earned media engagement starts here. [*1] and [*2].

(1There are no other homes or structures to crowd the picture, and the hillside topography prevents similar scenes elsewhere.)


9,415 Sq.ft.

1150 ft. above sea level.

South facing.

Level fill over bedrock.

At street.

Clear, Right to Build.


At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. The site's proximity to the sign, coupled with nearly perfect photographic perspective, proportion and alignment, means photographs taken here are "post-card perfect*."

Adjacent to Griffith Park on three sides, it's a vacant residential lot only a few hundred feet from California's best known icon. "The lot is an unused stage perfectly located under an aspirational marquee, emotionally-connected to a global audience."

The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. In time for LA's 2028 Olympics, it's buildable and ready for its close-up.

Inquiries welcome.

— Steven Alper