The Hollywood Sign is L.A's
most iconic
landmark.
The Last House on Mulholland
is unique along the
Hollywood Sign Experience.
A prominent
part of the Sign's
closest vista.
Capitalize on the existing interest in this one-of-a-kind location.
The Last House on Mulholland is pivotally located along Mulholland Hwy. at the Sign's closest vantage point.
Millions stop here for a close-up view of the sign, as it offers the best perspective for selfies and phone photography. The three-element visual is simple and memorable, varying only by the user/creator themselves.
1) the Hollywood Sign , 950ft away,
2) this lot in the middle, and
3) millions of selfie-taking visitors using phone cameras.
User generated content is the organic driver on all social media platforms. The Last House lot organically generates 2M views Google maps alone, each year. It's the only privately-titled land with this level of focused physical and digital engagement in Los Angeles. Hollywood Sign trademarking is not required here.
(1There are no other homes or structures to crowd the picture, and the hillside topography prevents similar scenes elsewhere.)
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. Right below the sign with nearly perfect photographic perspective, proportion and alignment, photographs taken here are "post-card perfect*."
Surrounded by park on three sides, it's the vacant lot a few hundred feet in front of the icon. "A stage under the most aspirational and glamorous marquee; a visible platform deeply connected to LA, with worldwide reach."
The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. In time for LA's 26' FIFA World-Cup, 27' Super Bowl, and 28' Olympics, it's buildable and ready to be boldly transformative.
Inquires welcome.
