L.A's most visible private lot. At the beginning of MulhollandHwy.,
- under the Hollywood Sign.
Leverage the location's unique visibility and its hundreds of thousands
of visitors .
What statement would you build
here...
where everyone is watching?
Capitalize on the existing interest in this one-of-a-kind residential lot.
In an over-communicated world, rise above the noise.
From the Last House on Mulholland your brand's aspirational design statement can be broadcast around the world...
Millions of photographs, millions of photographers, millions of posts and with just the same 3 elements;1
1) the Hollywood Sign itself,
2) its 150K+/yr selfie-taking visitors (2023est.),
3) and a future brand inspired installation.
The unique proximity to the iconic landmark drives organic presence on all social media platforms. It's the only privately-titled, buildable land where this measurable level of engagement is guaranteed because it already exists. The precise location is between the icon and its closes selfie takers.
A home here, would become the most photographed, seen and remembered, single-family house anywhere.
Validated earned media engagement starts here. [*1] and [*2].
(1There are no other homes or structures to crowd the picture, and the hillside topography prevents similar scenes elsewhere.)
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. The site's proximity to the sign, coupled with nearly perfect photographic perspective, proportion and alignment, means photographs taken here are "post-card perfect*."
Adjacent to Griffith Park on three sides, it's a vacant residential lot only a few hundred feet from California's best known icon. "The lot is an unused stage perfectly located under an aspirational marquee, emotionally-connected to a global audience."
The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. In time for LA's 2028 Olympics, it's buildable and ready for its close-up.
Inquiries welcome.
— Steven Alper
