L.A's most visible buildable lot. At the beginning of MulhollandHwy.,
- under the Hollywood Sign.
Leverage the location's unique visibility and its hundreds of thousands
of visitors .
What statement would you build
here...
where everyone is watching?
Capitalize on the existing interest in this one-of-a-kind residential lot.
In an over-communicated world, rise above the noise.
The Last House on Mulholland is the country's preeminent residential building site. From here, your brand's design statement can be broadcast around the world...
Millions of photographs, millions of photographers, millions of posts and with just the same 3 elements;1
1) the Hollywood Sign itself,
2) its 150K+/yr selfie-taking visitors (2023est.),
3) and a future brand inspired home.
The unique proximity to the iconic landmark drives organic presence on all social media platforms. It's the only privately-titled, buildable land where the engagement is guaranteed - because it is already happening.
The future aspirational home naturally becomes the most photographed, seen and remembered, single-family house anywhere.
Validated earned media engagement also happens here. [*1] and [*2].
(1There are no other homes or structures to crowd the picture, and the hillside topography prevents similar scenes elsewhere.)
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. The site's proximity to the sign, coupled with nearly perfect photographic perspective, proportion and alignment, means photographs taken here are "post-card perfect*."
Adjacent to Griffith Park on three sides, it's a vacant residential lot only a few hundred feet from California's best known icon. "The lot is an unused stage perfectly located under an aspirational marquee, emotionally-connected to a global audience."
The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. In time for the 2028 Olympics and 2026 World Cup, it's buildable and ready for its close-up.
Inquiries welcome.
— Steven Alper
