Case Study - Earned Editorial
Sample Entries - ArchOutLoud Hollywood Competition
In 2017, we held a student competition asking for design charrettes of an imaginary house at our lot under the Hollywood Sign.

Analyzing post-event data, we found news and entertainment outlets with a combined unique visits per month (UVPM) of 680M+ reported on our competition's results, and the many imaginary homes submitted.
Experts advise; 'an actual house will earn far more media attention.'
People already care about what happens here.