Case Study - Earned Editorial
In 2017, we held a student competition
asking for design charrettes of an imaginary
house at our lot under the Hollywood Sign.
Analyzing post-event data, we found news and entertainment outlets with a combined unique visits per month (UVPM)
reported on our competition's results, and the many imaginary
advise; 'an actual
house will earn far more media attention.'
People already care about what happens here.