In 2017, to demonstrate interest, we held a student competition
asking for design charrettes of an imaginary
house, here under the Hollywood Sign. It was a popular event.
We let the story of the competition's results spread without special promotion; attempting to gauge the extent of inherent interest in the lot.
Analyzing the data, we found news and entertainment outlets with a combined unique visits per month (UVPM)
reported on the competition results, and the many imaginary