Case Study - Editorial
Sample Entries - ArchOutLoud Hollywood Competition
In 2017, to demonstrate interest, we held a student competition asking for design charrettes of an imaginary house, here under the Hollywood Sign. It was a popular event.

We let the story of the competition's results spread without special promotion; attempting to gauge the extent of inherent interest in the lot.

Analyzing the data, we found news and entertainment outlets with a combined unique visits per month (UVPM) of 680M+ reported on the competition results, and the many imaginary homes submitted.
 
Experts advise; 'an actual house will earn far more media attention.'
People care about what happens here.