In 2017, to demonstrate interest, we held a
student competition asking for design charrettes of an
imaginary house, here under the Hollywood Sign. It was a popular event.
We let the story of the competition's results spread without special promotion; attempting to gauge the extent of inherent interest in the lot.
Analyzing the data, we found news and entertainment outlets with a combined
unique visits per month (UVPM) of
680M+ reported on the competition results, and the many
imaginary homes submitted.
