Iconic
Connected
Aspirational
Capitalize on the existing interest in this one-of-a-kind location.
Location & Uniqueness
Located along Mulholland Highway at the closest public vantage point to the Hollywood Sign. Among the three popular sign vistas, only 6101 Mulholland is privately titled and legally buildable.
Visual & Branding Power
No other property—built or unbuilt—delivers this level of visibility or such a direct, iconic association with the Hollywood Sign. The perspective from this lot is clean, consistent, and instantly recognizable, making every image captured here simple, memorable, and endlessly repeatable.
Digital Reach & User Engagement
Organically, the lot already draws over 2 million annual views on Google Maps—driven entirely by user-generated content. The location yields both significant foot traffic and a steady stream of earned digital engagement, yet the inherent cultural and marketing value remains untapped.
Legal Advantage
Commercial-use of content shot here does not require licensing or trademark permissions—positioning this lot for uniquely frictionless projects.
(1There are no other homes or structures to crowd the picture, and the hillside topography prevents similar scenes elsewhere.)
At the end of Mulholland Hwy., and as close to the HOLLYWOOD sign as one can get — this is where the pavement stops and thousands of locals & tourists go to take that quintessential L.A. selfie. Right below the sign with nearly perfect photographic perspective, proportion and alignment, photographs taken here are "post-card perfect*."
Surrounded by park on three sides, it's the vacant lot just a few hundred feet in front of the icon. "It's an architectural stage beneath a world-famous marquee; a visible platform for architecture that's inherently connected to LA, with the ability to broadcast globally."
The giant sign was originally an advertisement for an architecturally progressive new hillside residential development — HOLLYWOODLAND. This parcel is the final lot, at the very top of the long-established, subdivided residential tract. In time for LA's 26' FIFA World-Cup, 27' Super Bowl, and 28' Olympics, it's buildable and ready to be boldly transformative.
